Free Startup Resources
Storytelling
For your marketing content to resonate with the readers, you need to tie it to a larger story, one that people can relate to and buy into.
This document outlines that story, which we’ve intentionally made narrow to reach specific people who we feel confident are a target customer for us, and ideas for content we are building that are tied to that story.
Messaging
Your future customers don’t care what you do.
They only care about what you can do for them.
This 5-min activity will clarify what you do for your prospects so you can start hearing yes more in sales conversations.
Writing is hard. And persuasive writing adds an extra layer of complexity to any project.
If you ask me, few things are as painful or more difficult to overcome as staring at a blank screen, with no idea where to begin. Use these frameworks to get past the “blank page” stage.
📢 Talking about your tech isn't going to get you more customers.
No one wants a drill, they want a shelf to put their collectibles on to show off to guests.
Show your ideal customer that you empathize with the pains they feel and that will catch their attention.
Every desire a person has is tied to a survival need.
Whether it be to have that hot meal waiting for them at the end of a long day, or saving time on the contracts they work on everyday.
One is tied to survival as a human and making it to the next day, and the other is tied to the survival of their job, or their business, and making it to the next day.
Every desire a person has is tied to a survival need.
Whether it be to have that hot meal waiting for them at the end of a long day, or saving time on the contracts they work on everyday.
One is tied to survival as a human and making it to the next day, and the other is tied to the survival of their job, or their business, and making it to the next day.
Demos
Your ideal customer is spending a lot of time demoing tech. You need to be able to stand out.
Spending time on your features isn't going to cut it.
Demos are another chance to tell a story - one where this customer is at the center.
These 8 tips help you captivate them with the right story during that time.
Lead Gen
It’s difficult to stand out in a sea of demos. It’s even harder to stand out in a sea of cold outreach emails.
Put grabbing-attention-of-ideal-customers on autopilot.
Find yourself posting on LinkedIn wondering if it's going to work to bring more leads?
There are 18 other channels you can experiment with for little bursts at a time to see which works best.
Have a plan for the next (or first) event you attend as a startup to win more customers.
This guide breaks down (1) how to decide which events to go to, (2) getting the most bang for your buck, and (3) winning the day once you get to the event. All in an easy-to-follow checklist.
Funding
Getting funding is not easy. There is a lot of effort involved in talking to investors. You don'tneed to spend more energy on finding investors to talk to.
This is a quick, painless way to finding investors you can reach out to on LinkedIn.